About Atlas
Our LineageAtlas Steels began the manufacturing tool steels in Canada in 1918 and by 1938 was the major producer of tool and specialty steels in the country. In the years since 1918 many of the businesses that Atlas started world wide have been absorbed into other companies and today the only company still remaining and maintaining the Atlas name in the specialty metals industry is Atlas Group Holdings Limited which evolved from the Canadian parent when they established operations in Australia in 1939.
In many respects the Atlas of today with operations in Australia, New Zealand, Indonesia and Thailand has remain true to the vision of its forefathers and still retains its focus and strength in specialty metals but with a larger products base in stainless steels, alloy steels, aluminium and carbon steels in specialised applications.
The Atlas of today is a fully owned Australian public company, with a distribution warehousing and steel processing network that encompasses 22 major cities and towns across Australia, New Zealand and South East Asia.
The Atlas of today is a fully owned Australian public company, with a distribution warehousing and steel processing network that encompasses 22 major cities and towns across Australia, New Zealand and South East Asia.
Our Strength
The strength of Atlas comes from its experienced people, its large and diverse customer base and the nature of the core products it sells. These products are at the specialty end of the metal chain where they are selected on the basis of “suitability for application” and where environments such as hygiene, corrosion, abrasion, mechanical strength and aesthetics are among the important reasons why a metal is selected.
The strength of Atlas comes from its experienced people, its large and diverse customer base and the nature of the core products it sells. These products are at the specialty end of the metal chain where they are selected on the basis of “suitability for application” and where environments such as hygiene, corrosion, abrasion, mechanical strength and aesthetics are among the important reasons why a metal is selected.
Over the past 65 years, since the infancy of specialty metals, before stainless became fashionable, Atlas built its business and expertise in supplying products and services at the forefront of metals technology at that time. This situation has not changed today; Atlas is still the leading specialty metals company in Australia and New Zealand.
Atlas has used its strength over time to introduce, develop and grow into complementary metal products such as stainless, alloy and aluminium where a sustainable competitive edge can provide attractive returns to the business.
We focused on growing our business by broadening the product base, developing processing capabilities and extending distribution presence; we have been:
…“growing, while doing the basics right.”
Our Customer Service Network
Australia – Specialty Metals Distribution
Atlas Specialty Metals Distribution is the largest stockist-distributor and processor with the widest market coverage of any specialty metals distributor in Australia.
There are 14 specialty metals warehouse-distribution locations and 2 primary processing facilities in Specialty Metals Distribution business in Australia.
| Melbourne | Sydney x 2 | Brisbane | Perth |
| Shepparton | Newcastle | Townsville | Kalgoorlie |
| Wodonga | Adelaide | Gladstone | |
| Launceston | Darwin | Mackay |
The major city centres of Adelaide, Brisbane, Melbourne, Perth, and Sydney are the “central” and large stocking and processing centres for the Atlas’s specialty metals distribution business. They hold a full range of expected demand stock and house the large diameter metal bar cutting and plate profiling facilities for their State.
The rural and smaller city warehouses stock a standard range of product that best services the needs of the “local” industry and stock is replenish from the appropriate “central” location. Besides the “central” stocking locations there two major primary processing facilities in Australia that add significant processing value to specialty metals product sold through the distribution network.
Atlas Metals Processors is the largest specialty metals coil processing facility in Australia and is located at Warragamba in New South Wales. It was established in 1997 and provides the Atlas distribution business with facilities to service customers with standard or polished, coil or cut-to-length, full width or slit-to-width, light and heavy gauge metal flat products. Product processed is limited to stainless, aluminium or coated carbon steel.
Atlas Wire and Bar Mill is the only commercially operated cold drawing stainless and high speed steel wire and bar mill in Australia and is located at Brooklyn in Victoria. It was established in 1962 and provides the Atlas distribution business with wire and bar products for its customers.
At the same location in Brooklyn are the only processing facilities in Australia for the forming of the full range of “Durinox” stainless steel concrete reinforcing bar used in highly aggressive environments in the construction industry.
Australia – Bisalloy Steels
Bisalloy Steels was established in 1980 and is located at Unanderra in New South Wales adjacent the plate production facilities of its principle feed supplier, Bluescope Steel.
Bisalloy is Australia's only manufacturer of high-tensile and abrasion-resistant quenched and tempered steel plate and high hardness armour plate and market its product under the brand name of “Bisplate”.
The majority of “Bisplate” is sold in Australia through a network of national distributors who stock, process and supply product to industries such as mining, construction, general fabrication, pressure vessel and defence.
Bisalloy is an exporter of Bisplate to countries throughout Asia, North and South America, Africa and the Middle East.
South East Asia - Distribution
Atlas Group Holdings has two metals warehouse distribution operations in South East Asia. In Indonesia is the business of PT Bima Bisalloy and in Thailand Bisalloy (Thailand) Co., Ltd. As the names suggest these businesses were originally established to market “Bisplate” in Asia. This is still the case; however they have diversified into the distribution of other metal products.
New Zealand
Atlas in New Zealand comprises metals distribution and tube manufacturing.
Atlas in New Zealand comprises metals distribution and tube manufacturing.
There are 5 specialty metals warehouse-distribution locations and 1 tube processing facilitity.
Auckland is the “central” stocking and processing centre for the specialty metals distribution business in the North Island and Christchurch for the South Island.
Our people
Atlas sales and support staff are trained to understand the unique application requirements of end user customers of specialty metal products and the services necessary to support their needs.
Atlas more so than any of its competitors has a large diverse range of specialty metals products and services stocked and distributed in Australia and New Zealand. Metals include stainless, aluminium, alloy, carbon, high nickel, and brass.
Diversity of product comes at a price; it requires depth of market and product knowledge and applications experience and this is where Atlas people and the 88 years of “living and breathing” specialty metals come to the fore. To be “better than best” in a highly technical market like specialty metals you need the right people who talk the same language as their customers.
Our products
Atlas Steels stocks a complete range of Stainless Steel, Aluminium and Engineering Steel Products:
Types:
• Stainless Steel
• Carbon Pipe & Fittings
• Engineering Steels (Carbon & Alloy)
• Aluminium
• Quenched & Tempered Plate
• Carbon Pipe & Fittings
• Engineering Steels (Carbon & Alloy)
• Aluminium
• Quenched & Tempered Plate
Forms:
• Flats (Sheet, Coil, Plate)
• Wire, Bar & Shapes
• Tubular (Tube, Pipe & Fittings)
• Wire, Bar & Shapes
• Tubular (Tube, Pipe & Fittings)
| Stainless Steel: | Engineering Steel Bar: | Carbon Steel Tubular: | Aluminium: | Quenched & Tempered Plate |
| • Sheet | • Bright Mild Steel | • Structural Pipe | • Sheet | • Bisalloy/Bisplate |
| • Coil | • Carbon | • Structural RHS | • Coil | |
| • Strip | • Alloy | • Hydraulic Tube | • Strip | |
| • Plate | • Chrome | • Linepipe | • Plate | |
| • Tube | • Carbon Hollow | • Butt Weld Fittings | • Treadplate | |
| • Pipe | • Alloy Hollow | • Flanges | ||
| • Fittings | ||||
| • Bar | ||||
| • Wire |
Our services
There are two key elements in the servicing of a customer base reliant on the use of specialty metals that differentiates a good supplier. One is the company supplying the service has to have the knowledge and expertise to assist customers in their product selection for the application and the other is the specialist supplier must have the appropriate equipment to process product into a form that meets the customers needs.
There are two key elements in the servicing of a customer base reliant on the use of specialty metals that differentiates a good supplier. One is the company supplying the service has to have the knowledge and expertise to assist customers in their product selection for the application and the other is the specialist supplier must have the appropriate equipment to process product into a form that meets the customers needs.
Over the years it has become second nature for Atlas to keep ahead of its competitors in offering products and services that meet the needs of ever-changing customer demands in the specialty metals industry.
| Atlas Technical Assist | Atlas Product Assist |
| • Product Assistance 1800 818 599 | • Cut to Length, Blanking |
| • Metallurgical Testing | • Recoiling, Slitting |
| • Quality Assured ISO9002 | • Polishing (Sheet, Coil, Tube, Pipe, Bar) |
| • Plasma Profiling | |
| • Bandsaw Cutting |
